Best Practice Guides

Guide

Using SMS and Email to Engage Your Customers in 2021

With SMS, you can enhance your existing email program by adding a way to send real-time updates, alerts, notifications,...

Guide

US 2021 Messaging Engagement Report

Detailed insights into how Americans engage with email & SMS.

Guide

15 Ways to Use Data to Engage Your Customers

Learn how to engage your customers across every step of their journey.

Guide

2021 Email Deliverability Guide

Getting to the inbox is the responsibility of the sender. We can help you get there.

Guide

2020 Global Messaging Engagement Report

Discover email and SMS usage, trends, and preferences from around the world in our latest 2020 report.

Guide

Designer’s Guide to Developer Collaboration

Taking a design from concept to reality is tough. While most designers and developers know success is dependent on...

Guide

Uplevel Your Email SenderOps

Learn how to level up your email program by protecting your sending, reducing phishing, and improving open and delivery...

Guide

Virtual Event Planning 101

Virtual Event Planning 101 contains Twilio SendGrid’s best practices for planning and executing virtual events.

Guide

Top 10 Tips and Tricks to Stay Out of the Spam Folder

Top 10 Tips and Tricks to Stay Out of the Spam Folder contains the most up-to-date information about getting...

Guide

2020 Email Deliverability Guide

No matter what type of emails you send, all businesses have the same goal: getting to the inbox. This...

Guide

How 5 Brands Craft Excellent Omnichannel Experiences

What is omnichannel? Find out more about omnichannel experiences and how 5 companies use omnichannel experiences to engage their...

Guide

The Definitive Checklist for SEO on Your Shopify Store

It’s easy to get lost in the world of SEO. In this guide, we cover our definitive checklist for...

Guide

10 min read

Email Manners: A Tale of Two Senders

Read about how two senders manage their email programs differently: one follows all the rules and is successful, while...

Guide

Your 2020 Holiday Sending Packing List

Use these tools to help your program smoothly navigate from Point A to Point B this holiday season.

Guide

22 min read

2019 Email Benchmark and Engagement Study

The 2019 Email Benchmark and Engagement Study was developed based on data from more than 80,000 senders, sending over...

Guide

2020 Email Planning Calendar

Find inspiration for your 2020 email campaigns! The calendar is filled with one-of-a-kind email campaign ideas, marketing strategies,...

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