Best Practice Guides

Guide

Using SMS and Email to Engage Your Customers in 2020

With SMS, you can enhance your existing email program by adding a way to send real-time updates, alerts, notifications,...

Guide

2020 Email Deliverability Guide

No matter what type of emails you send, all businesses have the same goal: getting to the inbox. This...

Guide

How 5 Brands Craft Excellent Omnichannel Experiences

What is omnichannel? Find out more about omnichannel experiences and how 5 companies use omnichannel experiences to engage their...

Guide

The Definitive Checklist for SEO on Your Shopify Store

It’s easy to get lost in the world of SEO. In this guide, we cover our definitive checklist for...

Guide

10 min read

Email Manners: A Tale of Two Senders

Read about how two senders manage their email programs differently: one follows all the rules and is successful, while...

Guide

22 min read

2019 Email Benchmark and Engagement Study

The 2019 Email Benchmark and Engagement Study was developed based on data from more than 80,000 senders, sending over...

Guide

2020 Email Planning Calendar

Find inspiration for your 2020 email campaigns! The calendar is filled with one-of-a-kind email campaign ideas, marketing strategies,...

Guide

24 Email Marketing Best Practices Tips for 2020

Read about the top email marketing tips & tricks in this best practice guide updated for 2020. Learn how...

Guide

Email Design Best Practices for 2019

In this guide, you'll find email design examples, best practice tips, and testing tools to help you create seamless,...

Guide

Your Holiday Sending Packing List

Use these tools to help your program smoothly navigate from Point A to Point B this holiday season.

Guide

The Expert’s Guide to Social and Display Ads

Twilio SendGrid has teamed up with internal and external experts to teach you strategies for implementing display and social...

Guide

The Essential Guide to Email for Media and Publishing

SendGrid helps thousands of media/publishing companies deliver email to their recipients every day. SendGrid’s platform is an ideal solution...

Guide

Holiday Email Sending 101

The following guide was put together by the SendGrid support team to ensure you optimize your email sending this...

Guide

The Essential Guide to Email for Travel and Hospitality

SendGrid helps many companies operating in the travel and hospitality industry deliver email to their recipients every day. SendGrid’s...

Guide

How To Grow Your Email Marketing List

Our top 7 strategies for growing your email marketing list and keeping your subscribers engaged. No buying or sharing...

Guide

Email Marketing Automation Best Practices

Automated emails are groups of campaigns that are sent based on data that's collected about recipients. There are multiple...

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